The Red Dot Design Award, founded in Germany in 1954, looks back at a tradition spanning more than 60 years. Every year, Red Dot receives more than 17,000 submissions from 70 countries. It is one of the most prestigious design awards in the world. The distinction “Red Dot” has become established internationally as one of the most sought-after seals of quality for good design. In order to appraise the diversity in the field of design in a professional manner, the award breaks down into three disciplines: the Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. Excellent design is selected by competent expert juries.