Type of Design Concepts

Upon preparing an entry for the award, specify if the design is a “Concept” or if it is “Ready To Launch”. This allows the jury to better understand the design and will apply different criteria to evaluate a design that is still at a developmental stage compared to a design that is almost ready for the market.

More information on the evaluation criteria for a “Concept” and a “Ready To Launch” design can be found here.


“Concepts” are designs that are still at the early developmental stage. They can be just an idea or a prototype and will not be made available for the market within the next few months or years.

Ready To Launch

“Ready To Launch” designs are almost or already fully developed as a product or a service. They may have already been announced to the market but are not yet available for delivery to the market before 2 June 2020.

Types of Categories

There are 42 categories to select from. Each category name is deliberately vague and broad to encourage unhindered imagination and innovation. The list of examples following each categories are samples and should not limit your entry. A single design concept can be submitted multiple times under different categories if the concept has attributes that is fitting to different categories.


Private houses, public housing, commercial buildings, civic and public institution buildings, museums, stations, conservation and preservation of old buildings, others


Mobile homes, underwater homes, rapid deployment housing, capsules, caravan homes, tents, marquees, interior design, interior architecture, co-working spaces others

Public Space

Urban design, bridges, street lighting, roads and traffic systems, recreation and civic spaces, outdoor seating, street information systems, shelters, bus-stops, car parks, public parks, free access spaces, others


Sustainable design, recycle, reuse, waste reduction, reforestation, long life products, environment protection and preservation, desalination, devices with minimum carbon footprint, sustainable food source, clean water provision, water saving devices, energy conservation, clean water technology, waste disposal, sanitation, others

Energy and Power

Batteries, power bank, generators, solar energy devices, wind energy devices, thermal energy devices, electric energy, nuclear energy, energy grid, energy conservation, renewable energy, alternate energy, new sources of energy, energy independent devices, energy recovery, energy efficiency, energy storage and distributions, others

Flora and Fauna

Devices, gadgets or products not made for humans. Harvesting devices, farm tools and equipment, botany equipment, gardening tools, watering devices, pots, sprinklers, hydroponic devices, pollination devices. Pet toys, pet accessories, pet beddings and cages, pet tracking devices, pet health devices, prosthetics for animals, aquarium, others

Life Science

Medical devices, medical equipment, medical supplies, diagnostic instruments, patient monitors, treatment tables, wheel chairs, hospital beds, surgical equipments, ambulances, orthopedic supports, pacers, rehabilitation aid, prescription management, others


Artificial limbs, prosthetics, exoskeletons, hearing aids, speech devices, neurostimulation devices, brain computer interfaces, robotics, artificial organs, implants, devices or equipment that enhance or maintain the physical body through electronics, bio-nanomachines, others


Any devices, equipment, products or services designed to encourage active living. Easy access vehicles and transportation system, medical alert systems, home care, wearable gadgets that enhance safety, arthritis friendly input devices, magnifiers, bath aids, walking aids, hearing aids, visual aids, others

Wellness and Beauty

Exercise and fitness equipment, sauna, steam room, jacuzzi, sunbeds, spa, massage equipment, skin care devices, aromatherapy, meditation, sleep and stress management devices and apps, sleep mask, noise reducer, pillows, mattresses, weight monitoring devices, brushes, combs, cosmetic tools, hair curlers, hair straighteners, hairdryers, manicure and pedicure equipment, oral beauty, shaving and hair removal, others

Fashion and Accessories

Watches, timepieces, clothing, shoes, footwear, swimwear, eyewear, glasses, ties, belts, thermal wear, bags, hats, hair accessories, jewelleries, rings, necklaces, earrings, wallets, gloves, umbrellas, others


Baby and children toys, games, bath toys, dolls, character toys, building blocks, play food, play house, tricycles, bicycles, helmets, pads and safety, skates, car seats, child safety, children furniture, playroom furniture, cots, strollers, clothing, harnesses, carriers, diaper bags, others


Teaching and learning aids, stationery, back to school supplies, classroom design, toys for pre-school learning, educational games and apps, self learning devices, behavioural correction tools and apps, public campaigns, adult learning, mature learning, devices that focus attention or systems that reward learning, others


Board games, computer games, app games, team games, game shows,, gaming devices, amusement parks and rides, playgrounds, casino products, toys, radio controlled vehicles, drones, hobbies, adult toys, magic tricks gadgets and tools, others

Sports and Recreation

Sporting equipment, sports wear, dance equipment, water sports equipment, extreme sports equipment, yoga and exercise apps and equipment, camping and hiking equipment, arts and crafts, hobbies, others


Travel adaptor, travel router, toiletry bags, backpacks, luggage, power bank, suitcases, navigation apps and devices, language and currency convertors, travel kits, in-transport services, apps and devices, cameras, travelogue facilitating devices or apps, emergency devices, services or apps, anti-thefts, tour guiding systems, others

Safety and Protection

Safety tools, safety gear, safety wear, safety shoes, workwear, helmets, masks, gloves, alarms devices and systems, fire extinguishers, insect and pest control, diseases prevention, child safety, sports safety, body and face guards


Home, buildings, environment, asset and personal security, anti-theft and anti-infiltration devices, safes, locks, panic rooms, homeland security, national defence, border security, surveillance, environment monitoring system and devices, alarms, detention solutions, parameter security, others

Bathroom and Hygiene

Faucets, bathtubs, sanitary ware, fixtures, lavatory, wash basin, shower, mixer, urinal, soap dispenser, toilet seat cleaning system, washroom for the disabled or for rural regions, washroom accessories, hand dryers, baby change, weighing machine, others


Lamps, table light, floor lights, pendant lights, ceiling lights, chandelier, working lights, light bulbs, light fixtures, recessed lights, outdoor lighting, lighting systems, track lights, exhibition lighting, flood lights, emergency lights, , therapeutic lights, intelligent lights, reactive lights, decorative lights, portable lights, use of natural light, others

Home Furniture

Sofas, armchairs, chairs, rocking chairs, stools, bar stools, benches, beds, day beds, sofa beds, recliner, chaise lounges, dinning tables, study desk, bedside table, dining table, bar table, dressing tables, wardrobes, cupboards, closets, bookcases, cabinets, shelves, dividers, storage solutions, patio furniture, others

Office and Commercial Furniture

System furniture, office furniture, partitions, working desk, office chairs, meeting tables and chairs, office reception furnitures, privacy areas, hot desking systems and furniture, virtual office, home office, work lamps, food and beverages outlet furniture, retail and club furniture, lobby and public furniture, others

Interior Design Elements

Vases, decorative accessories, curtains, clocks, bins, clothing racks, magazine and newspaper organisers, blind systems, stairs, doors and gates, windows, walls, ceilings, flooring, carpets, door handle, pipes, railings, screens, interior fabrics, pillows, sheets, fittings, electrical systems, switches, interior acoustics, surface finishes, others

Culinary and Kitchen

Hob, hood, griller, refrigerator, strainers, colanders, ovens, blenders, barbecue related cookware, outdoor cooking, toasters, cooking pots, pans, knifes, cutlery, tableware, plates, trays, bowls, glass, cups, kitchen equipments, coffee machines, tea sets, microwave ovens, food innovation, new cuisine, others

Domestic Aid and Home Appliances

Home appliances, vacuum cleaners, washing machines, dryers, water dispenser, dishwashers, fan, humidifier, air ioniser, heaters, radiator, air conditioners, boilers, garbage disposal, domestic robots, home tools, others


Clever personal assistive tools, apps or methods such as organisers and reminders, robots, gear and gadgets that makes tasks easy, intelligent way finding, GPS devices, navigational devices, computing devices, personal productivity devices, others

Communication Technology

Mobile phones, telephones, messaging devices and services, remote conferencing, presentation and meeting facilitation devices and wireless communication, multi-lingual communication, cross cultural communication, services or apps that enable better communication, mass communication systems, public service announcements systems, others

Wearable Technology

Wearable innovations and technology, fitness and health trackers, wearable displays, watches, heads-up devices, jewellery with sensors and monitoring capabilities, textiles and garments with enhanced functionalities, others


Hifi system, home theatre systems, cinemas, audio systems, karaoke systems, microphones, televisions, virtual reality devices, augmented reality devices, speakers, sound bars, amplifiers, media streaming players, audio-visual players, in-transport entertainment services or products, under water entertainment products, content dissemination devices or services

Media and Music

Photography cameras, video cameras, drone cameras, underwater cameras musical instruments, music creation apps, DJ console, headphones, microphones, music production equipment, photography equipment, film production, others

Interaction and User Experience

User interface and user experiences design, devices or services that promote or enable better interaction, devices interfaces and screens, menu systems, software application, interactive displays, interactive exhibitions, object-human interaction, environment-human interaction, others

Industry and Tools

Power tools, hand tools, industrial equipment, scaffolding, construction equipment, conveyor belts, forklifts, hydraulic jacks, levellers, measuring tools, automation equipment, laboratory equipment and furniture, factory and warehouse equipment and furniture, diagnostics tools and devices, others

Materials and Surfaces

Materials with new and enhanced characteristics or functions, light emitting or manipulating materials, new application of existing materials, textile, fabrics, biomaterials, nanotechnology materials, polymers, alloys, composites, ceramics, glass, semi-conductors, reactive surfaces, coatings, tactile surfaces, intelligent surfaces, others

Computing and Productivity

Computers, notebooks, laptops, tablets, business mobile phones, video or remote conferencing, servers, shredders, printers, copiers, scanners, routers, wifi devices, barcode scanners, POS systems, projectors, monitors, desktop organisers, desktop hubs, cloud storage devices, others

Mobility and Transportation

Vehicles, boats, aeroplanes, rail, trains, buses, helicopters, bicycles, cars, electric scooters, motorcycles, spacecraft, hybrid amphibious vehicles, remote control robotics, automotive engineering, buses, public transportation, transport productivity devices, autonomous vehicles, personal transportation devices, vehicles interiors, others

Service Design

Bringing value add or positive experiences, complementary benefits, conveniences, efficiencies with the support of an app, or a device, or good space design, or better process, or better information. Ticketing services, payment services, medical services, emergency services, ordering services, banking services, travel services, concierge services, transport services, delivery services, laundry and cleaning services, repair services, warranty services, public and governmental services, childcare services, event services, others

Visual Communication

Corporate design and identity, brand design and identity, advertising, publishing and print media, annual reports, typography, illustrations, posters, online, film and animation, others

Exhibition and Events

Event design, exhibition design, facade design, information design, exhibition design elements, stands and booths, pop-up spaces, artistic installations, others


Innovative packaging design, reusable packaging, packaging with alternative use, mobile phone covers, product covers, car protectors, promotional, gift, retail, limited editions, others

Artificial Intelligence

Design, services and products that leverages on artificial intelligence as the key differentiation. Chatbots, Apps, search tools, filters, diagnostic tools, text to speech, translations devices, smart devices, smart assistants, predictive tools, others

3D Printed

Design, services and products that leverages on 3D printing as a production method to achieve important differentiation such as mass customisation, form characteristics, stock management, material reduction or distribution process.

Virtual and Augmented Reality

Design, services and products that uniquely leverages on virtual or augmented to deliver innovative games, teaching aids, navigation assistance, training simulations, forensics, diagnostics, exploration, others